Kipling and Eastpak Singapore Trade Fair

Kipling and Eastpak Singapore Trade Fair

We were the appointed agency to unveil Kipling’s new retail concept at the recent TFWA (Tax Free World Association) Asia Pacific Conference and Exhibition held at Marina Bay Sands Expo & Convention Center.

Eastpak were also showcased side by side to Kipling at the very same booth, created to replicate the brand owner, VF Corp’s dual store concept.

The mission was to create a retail experience that embodies Kipling’s playful personality and Eastpak’s casual ragged attitude, both concepts introduced, aiming to gauge the market’s and top industry decision-makers’ reactions. Kipling has been a regular exhibitor at the this trade fair exhibition, which has been known to generate sales leads and raise awareness.

From our 3D rendering of the retail concept to applying a domestic charm to the real deal, which has been referred to “The House of Kipling”, it is basically an idea of a home that embodies the family and Imaginista values with the everyday mundane things, at the same time expresses the personality of the Kipling brand.

The family of Kipling bags can be proudly displayed as the “Kipling Family Portraits”, each product collection can be exhibited in its own frame with the flexible in-store (pegs and shelving) system which allows endless possible combinations of shelving and accessories.

All the toolkits and parts needed to create the House of Kipling has been included onto the booth as a presentation to provide an in-store experience for visitors. We’re keeping our fingers crossed, hoping to be able to assist Kipling in their next TFWA World Exhibition (20-25 October 2013) which will be held in Cannes, France. Wish us luck!


Posted on June 5th, 2013

Akzo Nobel 2012

  AkzoNobel Colour of the Year 2013 event held at Changi Business Park on November 1st 2012.

Posted on January 9th, 2013

AkzoNobel Colour of the Year 2013 Event

As promised, here are the rest of the images from our successful AkzoNobel Colour of the Year 2013 event held at Changi Business Park on November 1st 2012.


Posted on November 23rd, 2012

Vintage Enamel Plates on Wall

We were busy working on a newly opened Five Bar wall decor using vintage enamel plates at Cuppage Terrace yesterday. We love how the overall results came out, from the fish- scale lookalike texture to the well-coordinated warm colours on the wall. Here are some pictures from yesterday.


Posted on November 21st, 2012

Crystal Sticker

Crystals make the perfect accessory to create a statement and add an edge to names. Following up from our previous posting Experimenting with Crystals, here we bring for you the processes and finished sticker artwork our team has completed last week. Take a look at our the pictures below!

Finished sticker artwork


Posted on November 7th, 2012

Akzo Nobel Event Nov 1st 2012

Here are the preview of some of the images leading up to the Akzo Nobel event and the day of the event itself. More pictures to come soon!

The Oaties



Posted on November 2nd, 2012

Our Office Props

Check out some of the fun doodles and office props our team used to prepare for the Akzo Nobel painting event held today. Will follow up with pictures of the event real soon! Stay tuned!


Posted on November 1st, 2012

Color-Changing Lights


These modern designed color changing lights just made its appearance at our office space. Take a look below.





Posted on October 30th, 2012

Surprise Monday!

Look who’s back in town with tons of snacks! Nice surprise to cure Monday blues after the long weekend. Have a great week ahead guys!

Posted on October 29th, 2012

Experimenting with crystals

We are currently experimenting with sparkly crystals on our recent project. Stay tuned for more info and the process as well as the finished work!

Posted on October 23rd, 2012

More paintings in the making

Oaties preparing more paintings in the office today with Dulux paint.

Posted on October 22nd, 2012

Akzo Nobel Painting

Event images provided by Yee DingYang

Oats recently participated in Dulux’s Colour of the Year, Colour Week internal event for Akzo Nobel held at Changi Business Park on the 8th of October. The main color used is Inspired Violet. Our team were there to assist with the painting activities which involved the internal people from Dulux group itself. Below are some of the pictures of the preparation of the event.


Posted on October 18th, 2012

Oats joins the blogging world!

As some of you already know, we have recently moved and settled in our new location at River Valley. We decided to join the blogging world now to showcase and share more of our expansion process.

Why blog?

We think a blog is a great opportunity to expand our ongoing activities and portfolio into fuller and detailed stories. It’s a chance for us to share more about what is happening in our office, as well as outside.

As design thinkers, we’re constantly looking at the trends going on around us: in business, music, fashion, all types of design, and (of course) branding… all topics we’ll likely be exploring. It’s a chance for us to share the cool things we experience all around us. Do lookout for our postings soon…

Posted on October 12th, 2012